HW 4: The Voice of the Customer

The voice of the customer by David Kline expresses how blogs affect and impact the business world. I think it's safe to say that most, if not all, college student on a cellular telephone. Seeing that cell phones are so prominent in modern social life, the brand I chose to research was Verizon Wireless. When I visited the Verizon website I found that their target consumer is the family man. They offer plenty of deals when you include other member on your plan. Their logo is crowned with a checkmark implying thorough and complete service. They claim they are America's most reliable network. Their commercials are state that you can recieve service virtually everywhere. Whether any of this is true, it is in fact a fair attempt to sell more product. The rest is left up to the consumer.